Last Updated: September 2026 | Effective Date: January 2025
Welcome to AMTools (amtools.in), a free online tools platform operated by HelloMarketing.in. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.
By using AMTools, you agree to the terms outlined in this policy. If you do not agree, please discontinue use of the site.
1. Information We Collect
1.1 Automatically Collected Information
When you visit AMTools, our servers and third-party services may automatically collect:
- Log data — IP address, browser type, operating system, referring URL, pages visited, and timestamps
- Device information — screen resolution, language preferences, and device type
- Usage data — which tools you use and approximate session duration
1.2 Information You Provide
If you contact us via the contact form, we collect your name, email address, and message. We do not require account registration and do not collect login credentials.
1.3 Calculator Inputs
We do not collect, store or transmit calculator inputs. All tool calculations (EMI, BMI, salary, taxes, passwords, etc.) are performed entirely within your browser using JavaScript. Your financial figures, health data and personal details never leave your device and are never sent to our servers.
2. Cookies and Tracking Technologies
We use the following types of cookies:
- Essential cookies — Required for the website to function (e.g., user preferences like selected currency or unit system)
- Analytics cookies — We use Google Analytics (anonymized IP) to understand aggregate site usage. This helps us improve tool quality and user experience
- Advertising cookies — We use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to our site and other websites on the internet
You can control cookies through your browser settings. Disabling cookies may affect certain site preferences but will not prevent tools from working.
3. Google AdSense and Advertising
AMTools uses Google AdSense to display advertisements. Google AdSense uses cookies and web beacons to serve ads to users based on their interests (interest-based advertising). Key points:
- Google may use the DoubleClick DART cookie to serve ads based on your visit to AMTools and other websites
- You can opt out of personalized advertising by visiting Google Ad Settings
- You can opt out of third-party vendor use of cookies by visiting the Network Advertising Initiative opt-out page
- We do not share your personal information with advertisers
- Ads are placed after tools, not before them — we prioritize your experience over ad revenue
4. Third-Party Services
AMTools integrates with the following third-party services, each with their own privacy policies:
- Google Analytics — Web analytics (Google Privacy Policy)
- Google AdSense — Advertising (Google Privacy Policy)
- Google Fonts — Typography (loaded from Google servers)
- ExchangeRate-API — Currency exchange rates (when using the Currency Converter tool, a request is made to fetch live rates)
5. How We Use Information
We use collected information to:
- Operate and improve AMTools and its tools
- Analyse aggregate site traffic and usage patterns
- Display relevant advertisements via Google AdSense
- Respond to contact form submissions
- Detect and prevent fraudulent or abusive activity
- Comply with legal obligations
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.
6. Data Retention
Contact form submissions are retained for up to 12 months and then deleted. Server logs are retained for up to 90 days. Calculator inputs are never stored — they are discarded immediately in your browser once you navigate away.
7. Children's Privacy
AMTools is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has submitted personal information, please contact us immediately and we will delete it.
8. Your Rights (GDPR / CCPA)
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access — Request a copy of the data we hold about you
- Right to Rectification — Request correction of inaccurate data
- Right to Erasure — Request deletion of your personal data
- Right to Object — Object to processing of your data for certain purposes
- Right to Data Portability — Request your data in a machine-readable format
- Right to Opt Out (CCPA) — California residents can opt out of the "sale" of personal information (we do not sell data, but this right is available)
To exercise any of these rights, contact us at privacy@hellomarketing.in.
9. Security
We implement industry-standard security measures including HTTPS encryption for all connections. However, no internet transmission is 100% secure. We recommend not sharing sensitive financial account numbers or government IDs in our contact forms.
10. International Users
AMTools is operated from India by HelloMarketing.in and is accessible worldwide. If you are accessing the site from the European Union, California, Australia or any other jurisdiction with data protection laws, the terms applicable to your region apply. We comply with GDPR principles of data minimization, purpose limitation and user rights.
11. Links to Other Sites
AMTools may contain links to external websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any external sites you visit.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy regularly. Continued use of AMTools after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions, concerns or requests regarding this Privacy Policy:
- Email: privacy@hellomarketing.in
- Website: HelloMarketing.in
- Address: HelloMarketing.in, India
We aim to respond to all privacy-related requests within 30 days.